Hi
👋
, I am
5+ year of UX/UI designer experienced in crafting cross-platform digital products. I specialize in loyalty experiences and collaborative product design, working closely with product, engineering, and business teams.
Strategic case studies for global brands, transforming complex requirements into scalable, user-centered digital products.
Designed a cross-platform ordering and membership experience introducing XP tiers, referrals, and curbside pickup to enhance retention and user convenience.
![[digital project] image of a past client project for a mobile app development company](https://cdn.prod.website-files.com/692fe5473c706f5205b41c5e/6934ce60a47d968330e4cd2b_5475c4edc87cbbac2744c95092f62df4_bk_onsite_store_hightlight.png)
Redesigned and developed a flexible, configurable pickup display adaptable to various devices and brands, reducing operational errors and improving service speed.
![[interface] image of employee interacting with hr software (for a hr tech)](https://cdn.prod.website-files.com/692fe5473c706f5205b41c5e/6934ce728e5f2dde71f4a069_42c0ca59c6faba1750f921be073d32e5_ma_hero.png)
Created a scalable, manager-friendly app to simplify store operations, including aggregator control, driver requests, locker assignment, and smart notifications.
A curated showcase of graphic design work, ranging from brand identity and print media to custom illustrations.
8-page bilingual rental guide for a historic landmark. Simplified complex venue data through strategic layout and custom photography.
Diverse series of identities and posters for cultural exhibitions and NGO seminars. Designed to boost engagement through visual storytelling across all channels.
Custom character system for a heritage exhibition. Designed scalable assets for digital publication and large-format environmental displays.
Full visual system for a joint art showcase. Designed large-format backdrops and wayfinding signage to streamline the visitor experience.
2D animated sequence for the YDC "InnoMind" launch. Delivered character animation and sound design within an agile 48-hour turnaround.
I’m always open to new collaborations, design roles, or creative conversations.
Whether it’s building digital experiences, discussing F&B tech innovation, or exploring AR/VR ideas, I’d love to connect.
Location
Based in Toronto, Canada