Burger King Singapore stores needed a reliable pickup display for launch. Without a screen, staff shouted orders, customers misheard in noisy spaces, and mistakes hurt operations and brand trust.

Requirements varied widely across restaurants and food courts. I reviewed market patterns and client requests to design a configurable, extensible display. A rider locker pickup variant was explored in parallel.

Every store wanted its own layout and style. Flexibility and extensibility were key to adoption and reuse.

I designed a configuration-driven display that could be set in CMS without redeploys and previewed across devices and orientations.

I created wireframes and mockups, then validated breakpoints and configuration coverage with the PM and Product Lead before development.

A responsive, configuration-first pickup display that scales from QSR counters to food courts and adapts to rider lockers without code changes after launch.

The display launched successfully in Singapore. The configuration model worked as intended, creating a reusable base for other brands.

Short timelines demand a realistic MVP, clear ownership, and precise communication across teams and on-site stakeholders.