Exhibition: Ink & Stillness — A Trio Contemporary Journey

Co-organized by the Jao Tsung-I Academy and Nanjing Bingxi Culture, this joint exhibition featured the works of three emerging scholar-painters: Lu Xiaohong, Han Fei, and Wang Jun. My challenge was to design a visual identity that unified three distinct artistic voices—ranging from abstract Western-influenced ink to meticulous feminine portraiture—under the dual themes of "Ink" (the medium) and "Rest" (the experience).

I translated the poetic essence of contemporary Chinese ink art into a cohesive suite of exhibition graphics, ensuring the "restful" and "imaginative" atmosphere was felt by the Hong Kong public from the moment they saw the first poster.

ENVIRONMENTAL
VISUAL IDENTITY
PRINT DESIGN
My Role
Graphic Designer (Visual Identity & Environmental Graphics)
Timeline
July 2016 – August 2016
Client
Jao Tsung-I Academy (Hong Kong)
Deliverables
Event Branding, Large-format Backdrop, Banners, Promotional Posters, Bilingual Gallery Captions, and Marketing Collateral.

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The Problem: Static Information vs. Dynamic Culture



Traditional gallery labels are often academic and static, creating a "wall" between the viewer and the art. For the Ink & Stillness exhibition, the challenge was to present the technical data (medium, dimensions, year) of three contemporary scholar-painters—Lu Xiaohong, Han Fei, and Wang Jun—in a way that felt as alive and modern as their work.

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The Solution: The WeChat Interface as a Cultural Bridge



I chose to use a mobile chat interface (specifically styled after WeChat) as a digital metaphor.

Cultural Context: For these specific artists and the Hong Kong public, the "chat bubble" is the primary way they consume information daily.

Humanizing the Artist: By using the artist's profile picture as the "sender," the technical details become a personal message from the creator to the visitor, bridging the gap between traditional art and modern digital culture.

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Project highlights and key outcomes

Creating an Atmospheric 'Photo-Op'

Designed an immersive social touchpoint for the 'Ink and Rest' (墨憩) exhibition. I integrated signature motifs from artists Lu Xiaohong, Han Fei, and Wang Jun into a watercolor landscape optimized for guest photography to bridge traditional ink art with a modern and shareable gallery experience.

Digital Metaphor Gallery Captions

I reimagined gallery labels as a WeChat chat interface to honor the artists' heritage. This digital metaphor made technical details more engaging and relatable for visitors. It bridged the gap between traditional art and modern digital culture.

Youthful & Synergetic Exhibition Poster

This promotional poster integrates artistic elements from three featured scholar painters to capture their creative synergy and close friendship. The custom watercolor background highlights a youthful perspective on contemporary ink art for gallery visitors.

High Visibility Outdoor Banner

Designed for the Jao Tsung I Academy entrance, this large scale banner captures the attention of drivers and pedestrians along Castle Peak Road. The composition prioritizes legibility and bold branding to serve as a primary visual touchpoint for the community.